The Davies Murphy Group was born of necessity – when we were the clients, we simply could not find an agency that worked the way we needed an agency to work. It became clear to us that the nearly century-old traditional agency business model was out of step with modern business.

So, we wiped the slate clean and designed a new agency model. A model we wished we could have found when we were clients. A model built on three fundamental elements:

• A broader range of services – Ask a PR agency how to solve a problem and they’ll tell you “media relations.” Ask an advertising agency the same question and they’ll say “advertising.” The fact is, solving any business problem usually requires a mix of services, but agencies typically only recommend what they have to sell. The Davies Murphy Group provides services across the entire continuum of public relations, marketing, and business strategy so we can use the most effective mix of tools to solve client business challenges. We never try to up-sell, cross-sell or “shoehorn” services so they fit the problem. We only provide our honest strategic recommendations, backed by an unparalleled ability to execute and track record of client success.     

• A far more senior staff – The traditional agency model focuses on maximizing profitability by pushing client service down to the lowest-salaried employees, while senior personnel focus on more “strategic” issues like business development and agency administration. The Davies Murphy Group believes there is nothing more strategic than client service. That’s why our employees average 14 years of experience and everyone has the same job description: serve your clients and make them successful. That’s it. No business development responsibilities, no agency administration. This means every client has an account team made up of seasoned professionals who provide not only high-level strategy, but also flawless tactical execution. Our clients never need to worry about the infamous “bait and switch,” because we only hire the bait.   

• A client-friendly business model – The traditional agency model creates artificial sources of friction between the agency and client by billing by the hour, marking up expenses and charging for agency infrastructure. At the Davies Murphy Group, we have adopted a service-centric business model in which there are no artificial caps on hours worked or level of effort, no charge-backs for phone, fax and other costs of doing business, and no monthly overruns or other “unpleasant surprises” on the monthly invoice. When we agree to a monthly retainer with our clients, that’s exactly what our clients see on their invoice each month. This also frees our clients to engage us as deeply as they wish, because they do not have to worry about hours utilization or billing rates.

These three elements are what set the Davies Murphy Group apart from all other agencies. And, the proof is in the track record: no agency can match the Davies Murphy Group’s record of client retention and satisfaction.