Davies Murphy Group Expands into U.K.; Top Integrated Public Relations and Marketing Agency Now Supports Clients Across Europe
London Office Enables Davies Murphy Group to Provide Clients
with Consolidated International PR and Marketing Services
Burlington, Mass., May 12, 2008 – Davies Murphy Group, Inc., which provides integrated public relations, marketing and business-strategy services to high-tech companies worldwide, today announced the establishment of a wholly owned subsidiary, DMG Europe Ltd. Based in London, the new office will enable Davies Murphy Group to extend its unique service model from North America across Europe.
“Most of our clients are international in scope, and our expansion into the U.K. enables us to support them with a single integrated global PR and marketing team,” said Davies Murphy Group Principal Eric Davies. “This provides an incredibly powerful value proposition for our clients. We eliminate the headaches of managing multiple agencies across geographies, while also providing a single point of accountability for international PR and marketing success.”
DMG Europe Ltd. is led by Davies Murphy Group veterans Brian Alberti and Joanna Horn. Both have extensive experience delivering outstanding service to companies in the high-tech sector.
Davies Murphy Group was founded in 1998 with a single mission – to create a new kind of agency focused on the needs of companies in the high-tech industry. Since that time, the agency has delivered a nearly perfect record of client retention by providing a unique agency model built on three core principles:
- A broader range of services. Unlike traditional PR agencies, Davies Murphy Group also provides a full range of marketing and business strategy services in-house. This enables the agency to use the right mix of services to solve client business issues, while providing a true single point of accountability that simply is not possible with traditional PR agencies and agency “networks.”
- A more senior staff. Davies Murphy Group has a staff of 46 professionals who average more than 10 years of experience in high-tech PR and marketing, and all are 100 percent allocated to and compensated for client-service excellence.
- A unique, client-friendly business model. Davies Murphy Group works on a simple retainer business model with no markups, charge-backs or “hourly overages.”
“Our clients have asked us time and again to provide services in Europe, so opening our London office was a no-brainer for us,” Davies Murphy Group Principal Andy Murphy said. “Our employees in London have the same job description as our employees in the U.S.: Serve your clients, make them successful and generate results that we are proud to show the world.”
About Davies Murphy Group
Davies Murphy Group provides integrated public relations, marketing and business-strategy services to companies worldwide. Founded in 1998, with U.S. headquarters in Burlington, Mass., and European headquarters in London, the firm has built its reputation by providing a comprehensive range of services to clients ranging from high-profile start-ups to billion-dollar corporations that span the consumer, technology, and health care markets. With a uniquely senior staff and savvy approach to client engagement, Davies Murphy Group has achieved the industry’s highest rate of client retention – the single most important metric of agency quality and client satisfaction. For more information about Davies Murphy Group or DMG Europe Ltd., visit www.daviesmurphy.com.
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Media Contact:
Toni Iafrate
+1 781-418-2406
tiafrate@daviesmurphy.com |
