Marketing

Unlike many agencies that claim to offer marketing services, but do so only through “close partnerships” or undisclosed outsourcing deals, the Davies Murphy Group has offered in-house marketing services since its founding in 1998.

From strategic marketing including — messaging, positioning, branding, and market segmentation — to tactical marketing programs such as guerilla lead generation campaigns, Webinars, and direct e-mail programs, we can handle virtually any marketing activity imaginable.

As with all of our work at the Davies Murphy Group, we like to start not by thinking about tactics, but by identifying the end goal and then working backwards to determine the best mix of tactics to achieve the goal.

Typical marketing challenges our clients bring to us include:

• "We’re not getting enough leads in the pipeline. How can I increase the flow of qualified leads into the sales funnel?"
• "No one knows who we are. We need to increase our visibility and the awareness of who we are and what we do."
• "Our competition is beating us in head-to-head deals. How do we turn the tables?"
• "We know our product has great potential. We’re just not sure what markets we should go after, and with what priority."
• "People have an outdated idea of who we are. We need to reinvigorate our brand and create a new image of the company."

For us, these kinds of challenges are the ideal jumping-off point for an engagement. If you can articulate your challenge and tell us what success looks like in your mind, we guarantee we can help you get there.